Funded through the Ofwat Innovation Fund, this is a multi-partner project.
The Cambridge Interfaith Programme has responsibility for an academic research phase, combining interviews and desk-based research to deepen understanding of how diverse religious communities in Cambridge engage with water use. The research work is led by Dr Anastasia Badder, who will report findings at the end of 2023.
The Cambridge Interfaith Programme will also host a knowledge-exchange conference with academics and practitioners in April 2024, under the curation of Dr Safet HadziMuhamedovic.
The wider project runs for 18 months from July 2023 and is intended to develop an evidence-based comprehensive water efficiency engagement and support framework which water companies can adopt in the future. The project is led by South Staffordshire Water.
The project brings together a range of experts, academics, and faith groups to develop and introduce new bespoke water saving interventions and behaviour change campaigns linked to faith and culture. Partners hope for significant environmental and social benefits: reducing per capita consumption for water, building public trust, and supporting hard-to-reach vulnerable customers.
Partners include: Waterwise, Severn Trent Water, South West Water, Affinity Water, Southern Water, Northumbrian Water, Get Water Fit, Hindu Climate Action, Eco Dharma Network, Cambridge Central Mosque